6/24/10

Chinese Baby finds Western invention: The spoon.

This is a commercial for Jell-o from the 1960´s. The depiction of Chinese as "discovering" the Western spoon (and the western manufactured food) is very racist. This is an example of what Edward Said called "orientalism" a depiction of the East and Easterners as undeveloped, mysterious, primitive. These kinds of depictions permeate in media representations, although some of them have become more subtle. This commercial is left as an anthropological testimony of racism in the media.

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